Attracting the students you want in today's admissions environment is harder than ever before.

That's particularly true for private colleges and universities.  This year's freshman enrollment clearly demonstrates: what worked yesterday isn't working today . . . and it won't work tomorrow, either. 

Reporting on the NACAC 2009 annual conference in Baltimore, The Chronicle of Higher Education reported admissions officials predicting "the current admissions cycle would prove more chaotic than the last."

We Can Help 

The Higher Ed Marketing Group works with colleges and universities that feel the challenge of attracting enough of the right students . . . and want to do something about it.

• We do the research to learn what students want, how they conduct their searches and make their decisions.
  
  
• We're ready to guide both public and private colleges in attracting their preferred students.
  

• We can be the difference in whether your school thrives and prospers in this new environment.
  

Until now, there has been no standard, objective system for evaluating how well a college/university stacks up against a student’s other options in an online communications environment.  Now there is.